https://embed.ted.com/talks/lang/en/simon_sinek_how_great_leaders_inspire_action

This canvas helps you to answer the key questions that will ultimately affect how your business operates and start to bake purpose into your company’s DNA:

• Customers care more about who they’re buying from — they‘re becoming more interested in the story than the price tag
• Employees care more about who they’re working for — they want to feel like they’re contributing to something worthwhile
• Founders care more about the impact they’re making — there’s a growing breed of entrepreneur that wants to make money and do good. And if you’ve got this far, we’re guessing you’re one of them.

The 8 elements of the canvas are meant to become the DNA of your organisation. It will get you on the road to aligning your values to work and allow you to build a more authentic, impactful business as a result.