https://youtu.be/vy2cCJaEBnQ
What we cover:
- Who is your customer?
- What is a customer persona?
- What is a customer journey?
- How do you map the journey of your customer? Do you know how many touch points there are before they buy from you?
- How important is it to understand your customer's persona before you start marketing?
- In this module you will be able to understand the importance of having and creating a customer journey map to better understand your customers behaviours.
Homework Activities:
- Create a customer persona/s ( identify who your customers are and fill out this template and give them names
- Move onto the value proposition canvas. In this exercise you will need to identify the customer Pains & gains as per image below. This will help you frame your offering for product/service more clearly.
- Create your Value proposition canvas
- Start to identify your customer's potential customer journey in a customer journey map.
Free-Customer-Journey-Mapping-Template-PowerPoint-Download.pptx